How Images Activate Our Humanity
In moments of disaster, one of the most remarkable things to witness is the world’s overwhelming response to help those in need. People from every corner of the globe, inspired by the stories they see and hear, come together to offer what they can. Giving is an act of pure humanity, a way of saying, “We’re here for you,” even from thousands of miles away.
The media plays a very powerful role in this collective compassion. Devastating images and stories of resilience shine a light on communities in crisis and those who have been affected. Whether it’s a family rebuilding after a wildfire or children finding hope amid the rubble of an earthquake, these glimpses into people’s lives move us to act... and give.
We want to give! We need to give, "these people have lost EVERYTHING". But trust me, it is at times like these we need to find out exactly what people need, not what we think they need.
I recall this photo was taken by a friend who was a Red Cross Volunteer after a catastrophic tropical cyclone in North Queensland. After the news crew arrived, unfortunately so did trucks from the interstate with random used items with no known delivery address, just the towns name and "recovery center".
Through our platform, we help donors and organisations work together to make every donation count. By giving what’s needed, we can channel your compassion into support that makes a lasting difference.
Whether it’s donating a beloved item, contributing funds, or volunteering time, every action matters. But giving becomes even more impactful when it’s guided by awareness. By aligning generosity with what communities truly need, we can provide timely, thoughtful support that empowers recovery.
Juliettex
Juliette Wright, CEO Founder
Jun 13, 2025
2 min read
In moments of disaster, one of the most remarkable things to witness is the world’s overwhelming response to help those in need. People from every corner of the globe, inspired by the stories they see and hear, come together to offer what they can. Giving is an act of pure humanity, a way of saying, “We’re here for you,” even from thousands of miles away.
The media plays a very powerful role in this collective compassion. Devastating images and stories of resilience shine a light on communities in crisis and those who have been affected. Whether it’s a family rebuilding after a wildfire or children finding hope amid the rubble of an earthquake, these glimpses into people’s lives move us to act... and give.
We want to give! We need to give, "these people have lost EVERYTHING". But trust me, it is at times like these we need to find out exactly what people need, not what we think they need.
I recall this photo was taken by a friend who was a Red Cross Volunteer after a catastrophic tropical cyclone in North Queensland. After the news crew arrived, unfortunately so did trucks from the interstate with random used items with no known delivery address, just the towns name and "recovery center".
Through our platform, we help donors and organisations work together to make every donation count. By giving what’s needed, we can channel your compassion into support that makes a lasting difference.
Whether it’s donating a beloved item, contributing funds, or volunteering time, every action matters. But giving becomes even more impactful when it’s guided by awareness. By aligning generosity with what communities truly need, we can provide timely, thoughtful support that empowers recovery.
Juliettex